As we are nearing the end of 2019, this Holiday Season inspires and reminds us that it is always better to give with no expectation. Lira Clinical has always practiced this ideology with the multiple charities we support including Toys for Tots, Breast Cancer Awareness and more.
This year, on Giving Tuesday and throughout the holiday season, we want to address a topic that is important for many reasons, mainly for its impact on the beauty industry, esthetic, spa and massage professionals: Human Trafficking Awareness.
A modern-day slavery, human trafficking is the exploitation of men, women, and children for forced labor or sex by a third-party for profit or gain. It can affect individuals of all ages, race, and gender, especially vulnerable populations including runaways, foster children, and the impoverished. A hidden issue in many industries including the beauty industry, Lira Clinical is on a mission to fight against it.
Lira Clinical is supporting Operation Underground Railroad (O.U.R.), an organization that actively combats sex trafficking in 22 countries around the world and 24 states in the US. This season of giving is the best time to remind people of those in need. We are donating 5% of all Royal Treatment Holiday Kit sales* to this worthy cause, improving the lives of thousands and enhancing our industry’s image around the globe.
To learn more about Operation Underground Railroad (O.U.R.) go to www.ourrescue.org.